PushBluster is an innovative push notification service designed to enhance user engagement for websites. Developed by ThinTake, PushBluster allows businesses to send unlimited, targeted push notifications without the burden of recurring fees. This case study explores the motivations behind creating PushBluster, the technologies employed, and the benefits it offers to users.

Motivation for Creation

ThinTake recognized a significant gap in the market for cost-effective and efficient push notification services. Many existing solutions required recurring monthly fees, making them less accessible for small to medium-sized businesses. The need for a self-hosted, one-time payment solution became evident as businesses sought more control over their user engagement strategies without ongoing costs. Thus, PushBluster was conceived to address these challenges, offering a robust platform that ensures seamless communication with website visitors.

Technology Stack

PushBluster leverages a combination of powerful technologies to deliver its services efficiently:

  • PHP: Chosen for its robustness and extensive ecosystem, PHP powers the backend of PushBluster, enabling dynamic content management and smooth integration with other technologies.
  • MariaDB: As a reliable and high-performance database, MariaDB stores all notification data, user information, and analytics. Its open-source nature and compatibility with MySQL made it an ideal choice.
  • Docker: To ensure easy deployment and scalability, PushBluster utilizes Docker. This containerization technology allows for consistent environments across different servers, simplifying the installation process for users.
  • Firebase Cloud Messaging (FCM): For the actual delivery of push notifications, FCM was selected due to its speed and reliability. Being a free service from Google, it ensures that notifications are delivered promptly without requiring powerful server infrastructure.

Benefits of PushBluster

PushBluster offers a multitude of benefits that make it a standout choice for businesses looking to enhance their user engagement:

  1. Cost Efficiency: Unlike many competitors, PushBluster requires only a one-time payment, eliminating the need for monthly or annual fees. This makes it accessible to businesses of all sizes.
  2. Unlimited Usage: Users can send unlimited notifications to an unlimited number of subscribers across multiple websites, providing unparalleled reach and engagement potential.
  3. Self-Hosted Solution: By hosting PushBluster on their own servers, businesses retain full control over their data and notifications, enhancing security and customization capabilities.
  4. Advanced Features: PushBluster includes advanced features such as targeted delivery, scheduled notifications, AMP support, customizable prompts, and comprehensive analytics, ensuring that businesses can tailor their engagement strategies to their specific needs.
  5. Ease of Use: The platform is designed to be user-friendly, requiring no technical expertise for setup and operation. Additionally, PushBluster offers seamless import of existing subscribers, facilitating smooth transitions from other notification services.


PushBluster stands as a testament to ThinTake’s commitment to providing innovative and cost-effective solutions for digital marketing. By leveraging a robust technology stack and focusing on user needs, PushBluster empowers businesses to maintain constant engagement with their audience, driving higher traffic and conversions. Its unique value proposition of unlimited notifications with a one-time payment has already made it a preferred choice for many businesses looking to enhance their online presence.

For more information and to experience PushBluster first-hand, visit PushBluster.